Sweet7 and community shopping

Sweet7 sets a good example for community shopping business model in Shanghai 

Fresh fruit milk tea brand, Sweet7, was established in 2015 in Jiangsu…
STARFIELD's plant-based pepper beef

Meet STARFIELD’s plant-based pepper beef! 

STARFIELD is the leading plant-based meat startup in China. Since its establishment…
Moutai offers ice cream

Will young consumers like Moutai ice cream?  

Chinese iconic “baijiu” brand, Moutai (traditional white Chinese spirit), is known for…
space molly and Coca-Cola

POP MART SPACE MOLLY and Coca-Cola meet in Space!  

China’s leading pop culture and entertainment company, POP MART, collaborated with Coca-Cola…
Oatly offers ice creams

Oatly launched ice cream in China 

The widely popular oat milk brand, Oatly, announced on May 18th a…
Minayo offers soft candies

How did Minayo’s soft candy become so popular? 

In 2022, the functional food production in China reached 772,000 tons, but…
ByteDance is attempting to enter the tea industry

ByteDance is attempting to enter the tea industry! 

Chinese TikTok owner, ByteDance, is planning to enter the tea industry. On…
ThreeCalves offers differentiated products

ThreeCalves offers differentiated products to enter the premium milk segment 

As the dairy industry develops, it’s no longer difficult for Chinese consumers…
Luckin Coffee creates history

How did Luckin Coffee create history in China’s coffee segment? 

Luckin Coffee, one of the Chinese leading coffee brands, has proved that…
Nayuki enters sparkling water segment

Will Bubble Tea Nayuki enter the bottled sparkling water segment? 

War is looming in the beverage segment this summer in China. There…