Budweiser, the world’s largest brewer, has another competitive weapon in the Chinese market for this summer. July 14, Budweiser held a new product release event and announced the launching of its well-known high-end beer brand Bud Light in China. The event was broadcast live through Tencent platform, which attracted 6 million people including offline and online.
At present, Budweiser has more than 500 beer brands worldwide and more than 20 brands in the Chinese market. Bud Light and Budweiser remain the world’s most valuable beer brands . . .
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