With the current fierce competition in the coffee market in the first- and second-tier cities in China, "open coffee shops in a small city" has become a strategy for many coffee brands to seek a second chance. For example, according to Luckin Coffee's recruitment "new retail partner" plan released in early 2021, the first batch of 157 cities to open new coffee shops, are basically third- and fourth-tier cities.
However, the coffee business in small cities is . . .