China's funky ice creams
Many brands offer ice creams with creative designs.

China’s ice cream market is becoming huge; in 2019 this segment already reached 138 billion yuan (~USD 21 billion). A group of new and small ice cream brands has been going viral since 2016. To grab a share of the market, ice cream brands make efforts to upgrade taste and design, co-branding, and using natural ingredients.  

Zhong xuegao - food tech news in Asia
Chinccream is creating ice cream in the shape of traditional Chinese roof tile.

Some brands put more work into the designs of the ice cream itself. For instance, Chinccream, a premium ice cream brand, resembles a Chinese roof tile. Since then, “China chic”, China’s native fashion trend, started spreading in the ice cream industry. Not long ago, dairy products giant Yili launched 3D round fan milk ice cream, which was inspired by the Kesi flower and bird round fan.  

Co-branding with other brands has also become a common way to introduce new products and attract consumers’ attention. Dongbei Daban launched a “big fishtail” ice cream and co-branded with the hot broadcasted show – The Blue Whisper (与君初相识).

Nice me ice cream - food tech news in Asia
Other brands integrated the mystery boxes concept with ice cream. Niceme ice cream introduced “5+1 mystery boxes” with 6 different designs and 6 different flavors.

Tea drinks and desserts are naturally complementary to ice cream in China. As a result, many brands borrowed some elements from tea drinks and desserts. Some examples are the “black garlic ice cream” launched by Liubiju, Beijing’s oldest sauce manufacturer, and the pineapple ice cream by Dongbei Daban, both are offering a new tasting experience to consumers. Mengniu’s brand, Suixinguo, has added a “7-layer” ice cream with a chocolate coat wrapping blueberries, chocolate beads, and orange sherbet.  

The market demand to improve health values in food has opened a window for brands to upgrade their products. Bright Dairy launched a series of “谷风“(Valley Wind) ice cream that contains dietary fiber, grains, and even traditional natural ingredients such as Goji berries, gray jujube, and mulberry leaf. 

There is no doubt the involution in the ice cream industry will continue. To keep abreast with the time, brands can learn from “hot” ice cream success stories and adjust production, marketing, and sales channels.  

You May Also Like

OHNUT is promoting new sugar-free original almond milk in China

In China, especially in the urban areas, people have a higher risk…

Danone plans to invest €100 million in Shanghai

A recent announcement from Danone, the French leading food group, says that…

What does “she” want? Understanding, Respect, and Support  

The women-targeted market, or the so-called “she economy”, refers to the increasing…

Tim Hortons got Tencent’s investment for China expansion

On May 12, Canadian quick-service coffee chain Tim Hortons announced it received…

Jiahe Foods cooperates with the National Academy of Food Sciences in plant-based projects in China

During the 20th Anniversary Development Summit of Jiahe Foods, held in Suzhou,…