On August 3, Cococean, a brand specializing in coconut products, opened its first Shanghai store at Jing'an Kerry Centre, one of the most luxurious and popular shopping malls in Shanghai.
It is worth mentioning that Cococean plans to open 5 stores in Shanghai this month, while the other 4 stores are also located in central ‘hot spots’, high-end shopping malls. Since the brand’s target segment is young female white-collar workers, who work near high-end shopping malls, the location choice . . .
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