Backed by Coca-Cola, COSTA (Chinese name: KaShijia) has the aspiration to launch more sub-category products in China's RTD (ready-to-drink) coffee market. COSTA recently launched two new plant-based RTD products - Oat Latte and Oat Mocha. Both of the products are now available for sale online and offline through multiple channels in China.
Mr. Han Liang, head of COSTA's RTD business in China, said that the new "Plant-based Cafe Series" came from China's localized innovation. More . . .