Functional food and beverages are convenient to carry and are easier to be consumed in different scenarios. Fitness enthusiasts favor energy drinks after exercising; office professionals prefer beverages that help improve memory and stabilize emotion; consumers on weight-loss diets like meal replacement food.
As Chinese consumers have more disposable income, people started pursuing an upscale healthy lifestyle that supports a strong immune system and a good mental state.
The pandemic hit hard on people’s lives, presenting unprecedented uncertainties to normal life. Consumers have started focusing on products that improve their immune system, by . . .
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