A report, commissioned by GFI APAC and conducted by Good Growth Co., examines consumer attitudes towards plant-based meat in six Southeast Asian countries. That includes Vietnam, Thailand, the Philippines, Malaysia, Indonesia, and Singapore.
44% of respondents said they had heard of plant-based meat but had never tried it, while 47% had tried it. However, only 5% said they regularly consumed plant-based meat. This suggests that the market still has a . . .
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