innovative dairy Eisbock got investment - food tech news in Asia

The innovative dairy brand, Eisbock, has completed its Pre-A financing of tens of millions of RMB, led by Buhuo Venture Capital. The funds will be mainly used for the establishment of the dairy research institute and the layout of the supply chain.

Eisbock is a purified milk brand launched by BeFood in 2020. Without adding any additives, the milk is physically purified to achieve a more mellow and richer taste. This breakthrough will refresh people’s concept of the coffee and bubble tea industry when drinking milk as part of the ingredients. The mellow and rich taste of coffee or bubble tea used to rely on “evaporated milk, condensed milk, and cream” and “additives, stabilizers, and preservatives”; now the whole sensation can be achieved by this Eisbock product.

BeFood is a dairy company established in 2014 by a team of experts from Europe and China, focusing on the production and development of dairy products. In 2016, BeFood officially launched a yogurt with original flavor and fresh milk, both achieved success in the F&B industry and retail sector. BeFood has been maintaining the European Union’s industry standards in terms of dairy farming, production processes, and supply chain, continuing the pursuit of high-quality products. At present, the brand has applied for multiple technical patents in the dairy industry.

Different from traditional dairy enterprises, BeFood is a technology-oriented innovative dairy enterprise that applies state-of-the-art technology to achieve product innovation. The company is committed to building a brand IP of “supplier of high-quality milk raw materials” and becoming the first enterprise in the world to achieve mass production and application of purified milk. The brand Eisbock has won a good reputation among high-end coffee enthusiasts and has cooperated with nearly 1,000 boutique coffee stores and bubble tea stores, including Heytea, LELE CHA, M Stand, Metal Hands, and more. The repurchase rate in this B2B business model is nearly 100%. After cooperating with the leading brands of coffee and bubble tea, Eisbock can tap into the consumers’ market without any marketing campaigns on Tmall, with a monthly sales volume of more than 10,000 units.

In addition to Eisbock, BeFood has continued to invest in R&D and launched a new product called “Super 15.0 Milk”, which is higher-quality fresh milk with higher nutritional value at a price tag of 68 RMB (US$10.64) for 2L.

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