meal replacement market in China - food tech news in asia

Consumer purchasing preferences of food products in China has been profoundly shaped by China’s shifting demographics, consumption upgrade, and demand for healthy foods. Riding on the wave of China’s increased interest in all things related to health and fitness, a new food category called “meal replacement”, is gaining traction across China. Currently, most of the brands are local with no specific differentiation. Leading nutrition global brands can tap into this segment in China that is expected to reach US$ 18.4 billion in 2022.

1      Executive Summary - The Meal . . .

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