Mi-Xue-Bing-Cheng’s brilliant strategy in the beverage market/ food tech news Asia
Mi-Xue-Bing-Cheng’s brilliant strategy in the beverage market

Mi-Xue-Bing-Cheng is an absolute success when it comes to low-priced bubble tea and ice cream. The brand’s shops are always situated on the busiest commercial pedestrian streets in small cities in China, with a down-to-earth attitude and cheap prices.

Relying on selling milk tea for only a few Yuans (less than 1 US$), Mi-Xue-Bing-Cheng not only made substantial revenue but also created the right background to go public. And now, the brand . . .

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