Mi-Xue-Bing-Cheng is an absolute success when it comes to low-priced bubble tea and ice cream. The brand’s shops are always situated on the busiest commercial pedestrian streets in small cities in China, with a down-to-earth attitude and cheap prices.
Relying on selling milk tea for only a few Yuans (less than 1 US$), Mi-Xue-Bing-Cheng not only made substantial revenue but also created the right background to go public. And now, the brand . . .