Consumer trends tend to evolve slowly. Transparency, sustainability, nutrient density, and cognitive health are now influencing consumers’ purchasing behavior.
Transparency
Lynn Dornblaser, Mintel’s Director of Innovation and Insights, said: "Clear, direct communication is essential to connect with consumers and educate them on the value of the products they purchase”. This transparent approach to consumer trends is especially popular with younger consumers who want to learn more about the food they choose.
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