New Hope Dairy Holdings Co., Ltd. has launched a new product with an eye-care function. The formula adopts peony seed oil as the main raw material, which contains a variety of amino acids.
New Hope Dairy hopes to take care of consumers for both their eyes and bodies when using the brand’s products. The eye-care milk is aimed at children aged 6-14 and those who need to take care of their eyes daily. The functional ingredient contained in the product can undertake timely intervention before myopia occurs.
In recent years, topics related to myopia among young people have aroused great concern. A study published by the World Health Organization shows that China has more than 7 million people with myopia, making China the #1 country with the highest myopia rate. In 2018, the myopia rate of teenagers in China reached 53.6%. In addition to the influence of electronic equipment, the insufficient supplement of eyesight development nutrition is an important factor affecting the eyesight of teenagers.
New Hope Dairy jointly developed the functional eye-care milk with the expert team of Ineye Hospital of Chengdu University of TCM (Traditional Chinese Medicine). According to the professional formula of the eye-care milk, the company selected high-quality milk source produced by modern pastures owned by New Hope Dairy, combined with various eye-nourishing elements such as lutein ester, Chinese wolfberry, and peony seed oil. This innovative formula is supplemented by lactose hydrolysis technology to alleviate lactose intolerance so that children can improve their eye health while drinking fresh milk.
New Hope Dairy uses science and food functionality in the same package; the content of α- fatty acid in peony seed oil is up to about 40%. α- fatty acid is an essential fatty acid for the human body, which can not be synthesized in the body but can only be taken from what we eat. This nutrient is decomposed into DHA and EPA under the effect of enzymes in the body.