In recent years, Chinese consumers have paid more and more attention to product quality. Healthy and low calories beverage are becoming the new trend in the Chinese beer industry. Therefore, beer companies have accelerated the category and product innovation, conformed to the new trend and developed more high-quality beer for its consumers.
Ingredient innovation
Consumers' concern for health has led to more and more attention to healthy beer products. Around the consumption trend of health and wellness, adding healthy ingredients to beer has become a new trend . . .
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