Currently, China’s oat milk industry is still in its early stage, and OATLY Group AB, the famous Swedish company, has boosted the oat milk category to establish a foothold in China in the past 3 years. Recently, OATLY expanded new channels and started a partnership with convenience store chain FamilyMart in China.
FamilyMart has more than 2,900 stores across China, which serves mainly consumers in residential areas. The expansion of FamilyMart in the meals segment can help OATLY open up new experience . . .