Pernod Ricard new wine in China - food tech news in Asia

Pernod Ricard, a global wine and spirits giant that owns Martell, Chivas, and other brands, officially announced to bring its new wine brand Church Road to the Chinese market at China International Import Expo on November 4th, 2021; this move is aiming to better meet the increasingly high-end and diversified needs of consumers and further enrich its product portfolio in China.

The newly launched brand, Church Road, is a well-known winery in New Zealand with over 120 years of winemaking experience . . .

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