A customized protein bar of the ffit8 meal replacement designed by Xiaomi Youpin was sold over 10 million RMB (US$1.4 million) in 2 weeks with a total number of 189,000 boxes. Xiaomi Youpin is a boutique lifestyle e-commerce platform of Xiaomi, also an essential part of Xiaomi’s “new retail” strategy.
Different from Tmall and Taobao, Xiaomi Youpin is a platform for releasing and testing novel and cool products. Many technology brands start to sell their cool and exciting products on Xiaomi Youpin . . .