Starbucks is eyeing the breakfast market - food tech news in asia

If you used to spend 30 RMB (US$4.64) or more to buy a drink and a snack for breakfast in Starbucks, now it only costs 15 RMB (US$2.32)! Starbucks, the coffee giant chain, is eyeing the breakfast market in China with lower prices.

Recently, Starbucks has launched in several cities in China value-added products that are available only during breakfast time. Starbucks China announced on its official WeChat account a “breakfast preferred combination”. After its debut in Shanghai and Taizhou . . .

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