Recently, Coca-Cola's red beverages limited edition, Coca-Cola Starlight, went viral on social media in China. Coca-Cola got the inspiration for the package from space, stargazing, and the universe. Coca-Cola chose to pair this product with the red color instead of the traditional caramel brown.
It’s no coincidence that Coca-Cola chooses a red color for its new product. The color red is particularly important in the Asia-Pacific region because from a cultural point of view . . .