In recent years, Chinese consumers are more likely to acquire high-calorie foods as part of China’s rapidly grown economy with the F&B industry to follow.
Chinese consumers’ dietary structure has shifted from coarse food grains and vegetables to animal-based food, refined grains, and high-sugar, high-fat food.
These trends lead to obvious weight gain across the board. Similar to western countries, weight gain is posing a real threat to Chinese people’s health, thus promoting the development of weight management products in all shapes and forms.
According to the 2020-2021 China Weight Management Products Report, China’s weight management market expanded from 10.99 billion yuan (~USD 1.6 billion) in 2015 to 17.2 billion yuan (~USD 2.5 billion) in 2019 with a compound annual growth rate of 11.9%. A Lux Research, called The Food Company of 2050, suggests that food companies not only should reduce “bad” ingredients such as sugar and fat in their formulas but also should add “good” ingredients such as protein and fiber.
The principle behind weight loss is simple, but it’s not easy to reach the goal. That is why more and more consumers incline to choose functional products to better control their weight.
LipiGO, for example, contains a completely natural extract from yeast Saccharomyces cerevisiae and acts in the gut without disturbing intestinal flora. This ingredient helps to reach a healthy weight and prevents the rebound effect.
A study recently published in the American Journal of Biomedical Science and Research found that proprietary water-soluble polysaccharides from Agaricus bisporus may reduce body weight and support lipid parameters.
Blood oranges, also known as Moro oranges, are naturally high in fiber at 3.1 grams and low in calories at 62 calories per medium-sized orange. It was found that the juice of blood oranges can support less weight gain and fat accumulation.
There are also some “hot” products for weight management; Tokyo-based producer of health supplements and functional snacks, Minayo, launched white kidney bean calorie-control tablets with about 350mg of white kidney beans per tablet. The product can slow down the absorption of starch and contains fresh ginger extracts that are good for metabolism.
Tokyo-based Morinaga Milk Industry introduced Bifidobacterium breve B-3, a unique probiotic strain developed while focusing on the relationship between gut microbiota and metabolic syndrome. B-3 possesses an attractive effect in maintaining healthy body weight and ultimately improving one’s lifestyle.
More weight management ingredients and products are coming, and consumers can choose the products that meet their needs and habits.