The first impression is crucial in building consumers’ conception of a product.…
Packaging and brand merchandise are crucial tools for brands to increase sales
Browsing Tag
social scenarios
3 posts
What does “she” want? Understanding, Respect, and Support
The women-targeted market, or the so-called “she economy”, refers to the increasing…
Insights on Gen Z’s beverage consumption behavior in China
Generation Z refers to young people born between 1997 to 2012, following…
