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STARFIELD's plant-based pepper beef

Meet STARFIELD’s plant-based pepper beef! 

STARFIELD is the leading plant-based meat startup in China. Since its establishment…
  • Zheng Wenhong
  • May 27, 2022
  • 2 minute read
Moutai offers ice cream

Will young consumers like Moutai ice cream?  

Chinese iconic “baijiu” brand, Moutai (traditional white Chinese spirit), is known for…
  • Zheng Wenhong
  • May 27, 2022
  • 2 minute read
Oatly offers ice creams

Oatly launched ice cream in China 

The widely popular oat milk brand, Oatly, announced on May 18th a…
  • Zheng Wenhong
  • May 25, 2022
  • 2 minute read

How did Minayo’s soft candy become so popular? 

In 2022, the functional food production in China reached 772,000 tons, but…
  • Zheng Wenhong
  • May 25, 2022
  • 2 minute read

ByteDance is attempting to enter the tea industry! 

Chinese TikTok owner, ByteDance, is planning to enter the tea industry. On…
  • Zheng Wenhong
  • May 23, 2022
  • 2 minute read

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Markets

168 posts
  • Business
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ThreeCalves offers differentiated products to enter the premium milk segment 

ThreeCalves offers differentiated products
As the dairy industry develops, it’s no longer difficult for Chinese consumers…
  • Zheng Wenhong
  • May 23, 2022
  • 2 minute read
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  • Business
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How did Luckin Coffee create history in China’s coffee segment? 

Luckin Coffee creates history
Luckin Coffee, one of the Chinese leading coffee brands, has proved that…
  • Zheng Wenhong
  • May 21, 2022
  • 2 minute read
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  • Business
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Will Bubble Tea Nayuki enter the bottled sparkling water segment? 

Nayuki enters sparkling water segment
War is looming in the beverage segment this summer in China. There…
  • Zheng Wenhong
  • May 21, 2022
  • 2 minute read
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  • Plant-Based

Trends in the sports beverage segment: natural, organic, and plant-based 

Sports beverage segment trends
The sales of sports drinks and protein drinks are increasing. According to…
  • Zheng Wenhong
  • May 19, 2022
  • 2 minute read
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MetaMeat production facility boosts China’s plant-based meat segment 

MetaMeat production facility
On May 9, MetaMeat held an opening ceremony in Zibo city, Shandong province,…
  • Zheng Wenhong
  • May 19, 2022
  • 2 minute read
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HEEKWAN adopts a “differentiation” strategy to enter the functional meatball segment

HEEKWAN brings different meatballs
HEEKWAN (禧丸 in Chinese), a meatball and frozen food brand, announced recently…
  • Zheng Wenhong
  • May 18, 2022
  • 2 minute read
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What are the current trends in the alternative protein segment in Asia-Pacific? 

trends in alternative protein segment
Demand for alternative protein-based foods is surging in Asia-Pacific as the new…
  • Zheng Wenhong
  • May 18, 2022
  • 2 minute read
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Superfoods are thriving, but consumers should remain cautious 

superfoods are thriving - food tech news in Asia
Superfoods are foods that are thought to be nutritiously dense and thus…
  • Zheng Wenhong
  • May 18, 2022
  • 2 minute read
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New ‘eight treasure’ porridge 

new eight treasure porridge
In China, eight treasure congee, or porridge, known as “ba bao zhou”…
  • Zheng Wenhong
  • May 17, 2022
  • 2 minute read
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Meet some new weight management ingredients and products   

weight management ingredients and products
In recent years, Chinese consumers are more likely to acquire high-calorie foods…
  • Zheng Wenhong
  • May 17, 2022
  • 2 minute read
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Social Links
Plant-Based News
  • STARFIELD's plant-based pepper beef
    Meet STARFIELD’s plant-based pepper beef! 
    • May 27, 2022
    • 2 minute read
  • Oatly offers ice creams
    Oatly launched ice cream in China 
    • May 25, 2022
    • 2 minute read
  • Luxihe co-branded with Oatly
    Luxihe co-branded with Oatly to offer soft walnut cookies 
    • May 12, 2022
    • 2 minute read
Gen Z's consumption behavior - food tech news in Asia

Insights on Gen Z’s beverage consumption behavior in China  

Generation Z refers to young people born between 1997 to 2012, following…
  • April 15, 2022
  • 2 minute read
Bubble tea brands are cutting down prices - food tech news in Asia

Nayuki and HeyTea cut down prices of bubble tea drinks to enter the low-end market 

On March 29, the Chinese bubble tea brand, Nayuki, announced its first…
  • April 14, 2022
  • 2 minute read
Oatly co-brands with five-star hotels

Oatly co-brands with five-star hotels in China 

Swedish oat milk brand, Oatly, recently started selling its products in five-star…
  • April 4, 2022
  • 2 minute read
innovative dairy Eisbock got investment - food tech news in Asia

Innovative dairy brand Eisbock completed Pre-A financing

The innovative dairy brand, Eisbock, has completed its Pre-A financing of tens…
  • October 23, 2021
  • 2 minute read

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