HEEKWAN (禧丸 in Chinese), a meatball and frozen food brand, announced recently…
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HEEKWAN adopts a “differentiation” strategy to enter the functional meatball segment
Superfoods are thriving, but consumers should remain cautious
Superfoods are foods that are thought to be nutritiously dense and thus…
New ‘eight treasure’ porridge
In China, eight treasure congee, or porridge, known as “ba bao zhou”…
Meet some new weight management ingredients and products
In recent years, Chinese consumers are more likely to acquire high-calorie foods…
Making coffee is easy; but what about making GOOD coffee?
China’s premier sports brand, Li-Ning, has registered the “宁咖啡 Ning Coffee” trademark,…
Four trends in the functional drink market in China
Functional food and beverages are convenient to carry and are easier to…
What sets apart new brands from traditional brands in the nutrition segment in China
Staying up late, unregular dietary habits and high pressure at work are…
Nootropic drinks’ ingredients are drawing Chinese consumers’ attention
Consumption upgrades, longevity preservation, and mental health are becoming popular topics among…
China’s per capita coffee consumption remains low, but great potential lies ahead
As the post-90s and Gen Z become the main driver of the…
New “coffee plus breakfast” combos in China
Coffee is getting more popular in China; the coffee brands are adapting…
