Nowadays, consumers aren't just short-sighted looking for a single benefit, they're trying to address multiple needs when purchasing food and beverages. For example, consumers may buy protein drinks, but they don't just buy them to hydrate, but also want to increase protein intake, provide satiety, promote weight management, and help build muscle. Weight management has become an increasingly popular focus for consumers.
Today's consumers have higher standards for food and beverage choices. This wide range of consumer demands presents a challenge for brands - how to create beverages that meet multiple needs while . . .
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