Li-Ning makes coffee
Li-Ning makes coffee, but do consumers like it?

China’s premier sports brand, Li-Ning, has registered the “宁咖啡 Ning Coffee” trademark, and Ning Coffee became a hot topic amongst the venture capital community.  

There is a good reason for brands in the consumer market to be interested in the coffee segment. According to iiMedia, the link to register. Already a member? Please login.

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