Yogurt has attracted consumers’ attention for its nutrition, health, and delicious taste.…
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Packaging and brand merchandise are crucial tools for brands to increase sales
The first impression is crucial in building consumers’ conception of a product.…
What is the status of the functional food market and what should brands do?
Functional foods are highly nutritious and associated with many powerful health benefits.…
Though the plant-based beverage market is promising, challenges remain
In recent years, the consumption market sent out a clear signal that…
Lingjixian hopes to promote symbiosis between humans and nature through baking
Lingjixian (in Chinese – 零极限) is the first company that produces plant-based…
How FOODBOWL gets popular in the light meal segment
Healthy Chinese light food brand, FOODBOWL, has completed two rounds of financing…
Brands use creative packaging, stickers, and wallpapers to create ‘hot’ online discussions and awareness
Luckin Coffee co-branded with Coconut Tree and introduced the coconut cloud latte.…
Nayuki and HeyTea cut down prices of bubble tea drinks to enter the low-end market
On March 29, the Chinese bubble tea brand, Nayuki, announced its first…
MIOK strives to be the first choice for young people in China
A protein beverage brand, MIOK, launched the first yogurt beer and later…