As more consumers are looking to reduce the amount of sugar in their beverages, carbonated soft drink (CSD) producers are diversifying their product options, including low and zero-calorie products, as well as flavored products, to help stimulate growth in this category.
Arielle Rose, a senior industry research analyst at IBISWorld, pointed out certain health concerns surrounding carbonated soft drinks as the reason for the sales decline in this category. Rose said consumers are choosing healthier beverages over traditional carbonated beverages. While sales of traditional . . .