In 2022, the functional food production in China reached 772,000 tons, but…
Browsing Tag
gen z
17 posts
An updated look at the trends of the plant-based drink segment in China
In the China Food and Nutrition Development Outline (2014-2020) issued by the…
China’s per capita coffee consumption remains low, but great potential lies ahead
As the post-90s and Gen Z become the main driver of the…
Insights on Gen Z’s beverage consumption behavior in China
Generation Z refers to young people born between 1997 to 2012, following…
Everybody’s going healthy
We are all aware of the worldwide trend of going healthy across…
Wahaha launched collagen peptide milk
Chinese beverage giant, Wahaha, launched a new product – collagen peptide AD…
Generation Z and Food – a View from China
Who are Generation Z consumers? When we say ‘Generation’, we usually mean…