Who are Generation Z consumers?
- When we say ‘Generation’, we usually mean a group of people of similar age who have common life experiences. As time passes on, specific generations are affected differently by various key social factors and major events; the reactions of each generation should be different from one another when facing the same conditions or situations.
- The term ‘Gen-Z’ was first used in Europe and America to represent people born between 1995 and 2009. At present, the youngest is 11 years old and the oldest is 25 years old. Generation . . .