Under the influence of the pandemic, the food and beverage industry has faced lots of challenges. Many entrepreneurs are thinking about how to overcome the crisis and achieve resilient growth under a high degree of uncertainty.
Since the second half of 2021, F&B companies have stopped pursuing high-speed growth. Their focus is on how to grow long-term and create a sustainable business while maintaining high quality. Currently, brand building is particularly important.
Brand building is the most important investment for the long term. In the economic crisis of 2008, strong brands . . .
This content is restricted to members only. Please press this link to register. Already a member? Please login.
