"2022 Brand Footprint Report" In the Chinese market /food tech news Asia
Yili and Mengniu remain firmly at the top of the list, with more than 90% of Chinese households buying the two brands each year.

In the past decade, "the Brand Footprint Report" has documented, analyzed, and interpreted the rapidly changing competitive landscape of China's market. It helped lots of brands innovate and evolve in the Chinese market. The report reveals the brands that are most popular among Chinese consumers and provides an in-depth analysis of the changes in Chinese consumer purchasing habits over the past decade.

Like consumers worldwide, the average number of brands purchased by Chinese consumers . . .

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