The trendy instant food brand "Mo Xiaoxian" has raised more than 100 million CNY (~US$ 15.6 million) in B round financing, exclusively invested by the Asian Food Fund, and PhoenixTree Capital, acting as the exclusive financial advisor. The funding will be mainly used for supply chain upgrades, brand building, and talent recruitment.
Under the keywords of single economy, homebody culture, and consumption upgrade, the "self-heating hot pot" concept started exploding in 2017 and grew into a tens of billions market in only . . .
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