At the beginning of March, at the end of the Olympic Winter Games Beijing 2022, the Beijing Paralympic Winter Games have been slowly proceeding. Looking back at this year's Winter Olympics, in addition to winning medals in various competitions, athletes have become "Internet celebrities" in discussions at every household; names such as Gu Ailing, Ren Ziwei, Su Yiming, and other athletes, have become famous. The sponsored brands that have gained a lot of market attention because of these athletes are Chinese dairy giants, Yili
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