What is a brand? A product, a concept, or both? See what we can learn from Hope Water, a new Chinese herbal sparkling water brand. In an interview with Mr. Xia Mingsheng, the co-founder of Hope Water, he said that a real brand should be a form of religion in the modern commercial community, and all products are just the 'apostles' of the content.
In the food and beverage industry . . .
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