Have you ever heard of this Chinese instant coffee brand, Saturnbird Coffee? The brand was founded in Changsha in 2015 and opened recently a new offline concept shop ''into the force" in Shanghai. Let's look at how brands tell stories about coffee in addition to selling boutique instant coffee products.
This shop is open to consumers; meaning, compared with the common wooden door of a boutique cafe or the cloth curtain, the door of the 'force' is fully open. It has a panoramic view . . .
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