With India’s nutraceutical sector going strong, more start-ups are now emerging in the country’s functional foods space.
Voll Sante Functional Foods and Nutraceuticals and Merhaki Foods and Nutrition, are two start-ups that tell their insights and experience during the past few years. Both firms pointed out that the concept of functional foods was still in its infancy in India and they needed to speak the consumers’ language to convey the benefits of their products.
As for the potential target consumers, Mr. Satya Dev Tiwari, Managing Director of Voll Sante Functional Foods . . .
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