Insights on Chinese snack consumers - food tech news in Asia

According to the “research study on healthy snacks-Chinese consumers” by Ingredion, a global ingredient solutions company, in the Asia-Pacific market, consumers have more expectations for snacks to have healthy attributes.

Ingredion divided respondents into five groups with different lifestyles and awareness of health. The groups are “holistic health pursuers" who account for 43% of the whole Chinese consumers, joy first believers -  . . .

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