In the Chinese beverage industry, the first brand name comes up to mind is Nongfu Spring or Uni-President. Surprisingly enough, Master Kong surpassed such powerful brands as Coca-Cola, Nongfu Spring, and Uni-President, and became No.1 in the domestic beverage market.
Recently, Xinhua published a report of the 'Evaluation System of Food Brand Competitiveness', with a breakdown according to brand communication ability, brand management ability, and brand reputation. According to the report, the brand influence of Master Kong ranked No.1 in the beverage . . .
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