In recent years, new consumption brands have been under the spotlight of consumers and media in China. However, some traditional brands are creating compelling stories, including Mengniu Milk Deluxe, which reported an operating income of over 30 billion yuan (~USD 4.5 billion) in 2021.
Though there are many reasons behind Milk Deluxe’s strong performance, such as strong brand awareness, high-quality products, enhanced sales channels, and a streamlined supply chain, one factor cannot be ignored - digital marketing strategy . . .
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