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brand awareness

13 posts
  • Business
  • Companies
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How Molly Tea promotes its business growth

Molly Tea promotes growth
On May 5th, Chinese tea chain brand, Molly Tea, completed an angel…
  • Zheng Wenhong
  • May 6, 2022
  • 2 minute read
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  • Business
  • Markets
  • Plant-Based
  • Protein

An updated look at the trends of the plant-based drink segment in China 

The plant-based drink segment
In the China Food and Nutrition Development Outline (2014-2020) issued by the…
  • Zheng Wenhong
  • May 5, 2022
  • 2 minute read
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  • Business
  • Companies
  • Markets

Mengniu Milk Deluxe leverages private online domains to win consumers’ hearts 

Mengniu Milk Deluxe
In recent years, new consumption brands have been under the spotlight of…
  • Zheng Wenhong
  • May 4, 2022
  • 2 minute read
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  • Business
  • Lifestyle
  • Markets

What does “she” want? Understanding, Respect, and Support  

understand the she economy
The women-targeted market, or the so-called “she economy”, refers to the increasing…
  • Zheng Wenhong
  • April 21, 2022
  • 2 minute read
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  • Business
  • Companies
  • Markets

Brands use creative packaging, stickers, and wallpapers to create ‘hot’ online discussions and awareness

brands are creative
Luckin Coffee co-branded with Coconut Tree and introduced the coconut cloud latte.…
  • Zheng Wenhong
  • April 18, 2022
  • 2 minute read
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  • Business
  • Companies
  • Lifestyle

What we learn from WonderLab’s success in E-commerce 

WonderLab's success in E-commerce
The e-commerce industry has seen tremendous growth in recent years and has…
  • Zheng Wenhong
  • April 14, 2022
  • 2 minute read
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  • Companies
  • Markets
  • Plant-Based

Oatly enters the Milk tea drink market with the help of Shuyi Shao Xian Cao 

Oatly cooperates with Shuyi Shao Xian Cao
In March 2022, Shuyi Shao Xian Cao launched a new product-Cheng man…
  • Zheng Wenhong
  • April 8, 2022
  • 2 minute read
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  • Companies
  • Markets
  • Plant-Based
  • Protein

Ahsilisi added sesame walnut milk to its product line 

Ahsilisi offers sesame walnut milk - food tech news in Asia
In September 2020, Ahsilisi launched matcha walnut milk to expand the market…
  • Zheng Wenhong
  • March 29, 2022
  • 2 minute read
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  • Business
  • Companies
  • Plant-Based

Oatly opened its plant in Singapore

Oatly's Singapore plant - food tech news in Asia
Oatly, the global leading oat milk company, announced the opening celebration of…
  • Tracy Qin
  • October 28, 2021
  • 2 minute read
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  • Companies
  • Lifestyle

Chali Teabag completed a new funding

Chali, a Chinese teabag brand, recently completed hundreds of millions of RMB…
  • Tracy Qin
  • June 30, 2021
  • 2 minute read
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Plant-Based News
  • STARFIELD's plant-based pepper beef
    Meet STARFIELD’s plant-based pepper beef! 
    • May 27, 2022
    • 2 minute read
  • Oatly offers ice creams
    Oatly launched ice cream in China 
    • May 25, 2022
    • 2 minute read
  • Sports beverage segment trends
    Trends in the sports beverage segment: natural, organic, and plant-based 
    • May 19, 2022
    • 2 minute read
Nayuki enters sparkling water segment

Will Bubble Tea Nayuki enter the bottled sparkling water segment? 

War is looming in the beverage segment this summer in China. There…
  • May 21, 2022
  • 2 minute read
Gen Z's consumption behavior - food tech news in Asia

Insights on Gen Z’s beverage consumption behavior in China  

Generation Z refers to young people born between 1997 to 2012, following…
  • April 15, 2022
  • 2 minute read
Bubble tea brands are cutting down prices - food tech news in Asia

Nayuki and HeyTea cut down prices of bubble tea drinks to enter the low-end market 

On March 29, the Chinese bubble tea brand, Nayuki, announced its first…
  • April 14, 2022
  • 2 minute read
Oatly co-brands with five-star hotels

Oatly co-brands with five-star hotels in China 

Swedish oat milk brand, Oatly, recently started selling its products in five-star…
  • April 4, 2022
  • 2 minute read

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