Minayo offers soft candies
Minayo’s functional soft candies.

In 2022, the functional food production in China reached 772,000 tons, but behind the rapid growth, most of the products are more of the same. Surprisingly, one product -Minayo’s iron-rich soft candy supplement - has grabbed consumers’ attention, and the product has been listed as the #1 in TikTok’s iron-rich soft candy category and #2 on the hot list of nutritious meals with a compound annual growth rate of 110%. 

How did Minayo become so successful? Before we answer . . .

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