Moutai offers ice cream
Will young consumers like Moutai ice cream?

Chinese iconic “baijiu” brand, Moutai (traditional white Chinese spirit), is known for being the drink of choice amongst many Chinese businessmen. Now the brand is hoping to tap into the new consumer market by launching ice cream with two flavors: the original Moutai ice cream and vanilla Moutai ice cream, each sold at 39 yuan (USD 5.79) per serving.  

Moutai is the most expensive type . . .

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