Consumers’ increasing demands for healthier beverages have been creating some pressure on F&B brands to reduce carbon emissions; adding to that the global pandemic, and you have key factors to drive beverage innovation. More and more beverage manufacturers see "better-for-you" beverages as a key growth area.
It's fundamental to pair functional ingredients with familiar but exciting flavors, especially flavors such as ginger, turmeric, and honey because these flavors are often considered healthy ingredients . . .
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