Sports beverage segment trends
BODYARMOR LYTE Kiwi Strawberry.

The sales of sports drinks and protein drinks are increasing. According to IRI OmniMarket, in January and February 2022, the sales of sports beverages in the US reached USD 9.7 billion. Traditional sports beverages and protein beverages are still popular among sports lovers, including RTD protein beverages, containing caffeine and other nascent functional beverages.  

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