As the dairy industry develops, it’s no longer difficult for Chinese consumers to access milk. In 2018, the per capita annual consumption of dairy products in China reached 14.8 kg, up by 201% compared to 2004. At the same time, certain Chinese consumers shifted their purchasing habits towards high-quality and upgraded milk.
According to Frost & Sullivan, the proportion of high premium milk in China’s milk industry is increasing YoY. The sales of high premium milk increased from 17.9 billion . . .
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