Recently, High-end egg brand, Yellow Swan, received 600 million RMB (US$ 85 million) in finances. The founder of Yellow Swan, Mr. Feng Bin, believes that a quality product is always the foundation of a brand, and without it, the brand will never grow strong in today’s fast developing, fiercely-competitive market, especially if the market is so big, such as the China market.
Even enterprises with a huge market value don’t easily step into the field of eggs. Challenges, such as heavy investment, difficult industrialization standardization, and more, did not stop Mr . . .
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