China's future functional food industry
China’s present and future functional food industry

Functional foods are foods that have a potentially positive effect on health beyond basic nutrition. Functional foods cover a variety of foods. Minimally processed and whole foods along with fortified, enriched, or enhanced foods can all be functional foods.  

Many factors are involved when consumers purchase functional foods, such as price, level of convenience, shared ideas with peers or KOLs, self-fulfillment, appealing marketing campaigns, various consumption scenarios, etc. 

Traditional Chinese food has some disadvantages, such as . . .

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