Functional foods are highly nutritious and associated with many powerful health benefits. Functional food may protect against diseases, prevent nutrient deficiencies, and promote proper growth and development of our bodies. The Chinese functional foods market, also known as the health foods market, has grown rapidly with an estimated value of 200 billion yuan (~USD 31 billion) in 2021.
What are the reasons behind this growth?
Chinese consumers are increasingly adopting healthy lifestyle habits and buying organic foods. Consumers’ focus on wellness is changing their purchasing behavior and creating new opportunities for functional food brands . . .
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