In 2022, the functional food production in China reached 772,000 tons, but behind the rapid growth, most of the products are more of the same. Surprisingly, one product -Minayo’s iron-rich soft candy supplement - has grabbed consumers’ attention, and the product has been listed as the #1 in TikTok’s iron-rich soft candy category and #2 on the hot list of nutritious meals with a compound annual growth rate of 110%.
How did Minayo become so successful? Before we answer . . .
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