In the past decade, China's dairy market has experienced gigantic growth. The dairy industry has ushered in product structural upgrades and has continued moving towards high-end offerings. Benefiting from consumption upgrades, more and more consumers who pursue high-quality products have a demand for daily consumption of high-end milk. In addition, in the post-epidemic era, consumers' demand for high-quality milk has been increasing.
Under such a scenario of "high-quality consumption", the domestic high-end milk market has shown explosive growth.
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